Results | Madeline Belfoure

Measurable RESULTS

Effective marketing initiatives drive strong results, yet 54% of marketing organizations fail to measure their revenue contribution. It’s essential for marketing teams to consistently demonstrate their value by delivering measurable and tangible results to the company.

LEAD GENERATION

In one year, our North American Marketing team generated 111,000 leads and contributed $21 million in revenue across 10 business channels to Elavon's North American operations.

By collaborating closely with bank partners—Top 5 commercial bank, six regional banks, and 1,500 community banks—we developed joint marketing campaigns that resulted in a 10% to 97% increase in banker referrals, with an average lift of 20% across all banks.

For a third-party resellers channel, generated 50% of all leads—directly attributed by the business line owner—through a strategic mix of annual payments conferences, customer events, direct sales efforts, digital advertising, and other targeted initiatives.

Leveraged tradeshows and conferences for commercial sales teams, generating 50 to 60 leads per event, including 5 to 6 strong prospects through targeted tradeshow marketing and industry trade media.

REVENUE GROWTH

Developed and executed marketing and expansion strategies across 23 states for the wholesale residential lending division, propelling it into the Top 20 lenders within just two years.

Implemented new product training and branch marketing campaign incentive plans for a community business bank, resulting in a 25% increase in households and a 33% growth in new deposit accounts by year-end.

Rebranded Atlanta's largest staffing agency, and redefined and enhanced the applicant experience, leading to a 30% increase in sales staff to meet growing demand.

DIGITAL MARKETING

For largest big box retailer in the U.S., we achieved a 30% increase in leads over three years by introducing new programs, including an in-warehouse spotlight. When growth slowed, implemented a digital marketing strategy that leveraged SEO, campaign microsites, content marketing, and social media. This initiative quickly grew to account for 15% of all inbound leads to the sales teams.

Rebranded and implemented online assets and digital customer communications for one of 30 Intuit Quickbase developers in the U.S., leading to a 50% increase in new clients within one year.

Achieved $1 million per month in production during the first year for a residential mortgage lending division by creating a website that targeted experienced homebuyers and offered an online loan application at a time when few companies had this capability.

CUSTOMER MANAGEMENT

Redefined the customer experience by streamlining the onboarding process, leading to a 13% improvement in speed-to-revenue and a $100k increase in monthly revenue.

Organized and delivered large-scale annual customer events with 200+ attendees for resellers, airlines, and enterprise-level customers, as well as major employee leadership meetings.

THOUGHT LEADERSHIP

Developed an industry thought leadership campaign to educate enterprise-level companies on the total cost of payments, leading to numerous large-scale implementations with an average revenue of $200,000 each.

Established a personal branding program, securing speaking opportunities and by-lined articles in national media on current topics.

MARKETING COMMUNICATIONS

Achieved $4 million in revenue in a single quarter following the successful launch and adoption of Union Pay, the leading issuer brand in Asia Pacific, by 650,000 Elavon U.S. merchants. This initiative capitalized on the influx of 20 million Chinese travelers visiting the U.S. annually.

COMMUNITY

Led a three-year community involvement effort for the Susan G. Komen organization, raising $1 million in the fight against breast cancer and earning national recognition as a key corporate contributor.

Re-energized and redirected fundraising efforts for Men Stopping Violence, increasing funds raised by 185% over three years for their annual fundraising dinner. Provided marketing support during COVID to promote virtual “Huddles” for men with a history of abuse, aimed at helping them manage isolation at home with their families.

MADELINE BELFOURE

Marketing Leader

Measurable RESULTS

LEAD GENERATION

In one year, our North American Marketing team generated 111,000 leads and contributed $21 million in revenue across 10 business channels to Elavon's North American operations.

By collaborating closely with bank partners—Top 5 commercial bank, six regional banks, and 1,500 community banks—we developed joint marketing campaigns that resulted in a 10% to 97% increase in banker referrals, with an average lift of 20% across all banks.

For a third-party resellers channel, generated 50% of all leads—directly attributed by the business line owner—through a strategic mix of annual payments conferences, customer events, direct sales efforts, digital advertising, and other targeted initiatives.

Leveraged tradeshows and conferences for commercial sales teams, generating 50 to 60 leads per event, including 5 to 6 strong prospects through targeted tradeshow marketing and industry trade media.

REVENUE GROWTH

Developed and executed marketing and expansion strategies across 23 states for the wholesale residential lending division, propelling it into the Top 20 lenders within just two years.

Implemented new product training and branch marketing campaign incentive plans for a community business bank, resulting in a 25% increase in households and a 33% growth in new deposit accounts by year-end.

Rebranded Atlanta's largest staffing agency, and redefined and enhanced the applicant experience, leading to a 30% increase in sales staff to meet growing demand.

DIGITAL MARKETING

Rebranded and implemented online assets and digital customer communications for one of 30 Intuit Quickbase developers in the U.S., leading to a 50% increase in new clients within one year.

Achieved $1 million per month in production during the first year for a residential mortgage lending division by creating a website that targeted experienced homebuyers and offered an online loan application at a time when few companies had this capability.

CUSTOMER MANAGEMENT

Redefined the customer experience by streamlining the onboarding process, leading to a 13% improvement in speed-to-revenue and a $100k increase in monthly revenue.

Organized and delivered large-scale annual customer events with 200+ attendees for resellers, airlines, and enterprise-level customers, as well as major employee leadership meetings.

THOUGHT LEADERSHIP

Developed an industry thought leadership campaign to educate enterprise-level companies on the total cost of payments, leading to numerous large-scale implementations with an average revenue of $200,000 each.

MARKETING COMMUNICATIONS

Achieved $4 million in revenue in a single quarter following the successful launch and adoption of Union Pay, the leading issuer brand in Asia Pacific, by 650,000 Elavon U.S. merchants. This initiative capitalized on the influx of 20 million Chinese travelers visiting the U.S. annually.

COMMUNITY

Led a three-year community involvement effort for the Susan G. Komen organization, raising $1 million in the fight against breast cancer and earning national recognition as a key corporate contributor.

Measurable RESULTS

LEAD GENERATION

In one year, our North American Marketing team generated 111,000 leads and contributed $21 million in revenue across 10 business channels to Elavon's North American operations.​​

By collaborating closely with bank partners—Top 5 commercial bank, six regional banks, and 1,500 community banks—we developed joint marketing campaigns that resulted in a 10% to 97% increase in banker referrals, with an average lift of 20% across all banks.

For a third-party resellers channel, generated 50% of all leads—directly attributed by the business line owner—through a strategic mix of annual payments conferences, customer events, direct sales efforts, digital advertising, and other targeted initiatives.​​

Leveraged tradeshows and conferences for commercial sales teams, generating 50 to 60 leads per event, including 5 to 6 strong prospects through targeted tradeshow marketing and industry trade media.

REVENUE GROWTH

Developed and executed marketing and expansion strategies across 23 states for the wholesale residential lending division, propelling it into the Top 20 lenders within just two years.

Implemented new product training and branch marketing campaign incentive plans for a community business bank, resulting in a 25% increase in households and a 33% growth in new deposit accounts by year-end.

Rebranded Atlanta's largest staffing agency, and redefined and enhanced the applicant experience, leading to a 30% increase in sales staff to meet growing demand.

DIGITAL MARKETING

Rebranded and implemented online assets and digital customer communications for one of 30 Intuit Quickbase developers in the U.S., leading to a 50% increase in new clients within one year.

Achieved $1 million per month in production during the first year for a residential mortgage lending division by creating a website that targeted experienced homebuyers and offered an online loan application at a time when few companies had this capability.

CUSTOMER MANAGEMENT

Redefined the customer experience by streamlining the onboarding process, leading to a 13% improvement in speed-to-revenue and a $100k increase in monthly revenue.​

Organized and delivered large-scale annual customer events with 200+ attendees for resellers, airlines, and enterprise-level customers, as well as major employee leadership meetings.

THOUGHT LEADERSHIP

​Developed an industry thought leadership campaign to educate enterprise-level companies on the total cost of payments, leading to numerous large-scale implementations with an average revenue of $200,000 each.

MARKETING COMMUNICATIONS

Achieved $4 million in revenue in a single quarter following the successful launch and adoption of Union Pay, the leading issuer brand in Asia Pacific, by 650,000 Elavon U.S. merchants. This initiative capitalized on the influx of 20 million Chinese travelers visiting the U.S. annually.

COMMUNITY

Led a three-year community involvement effort for the Susan G. Komen organization, raising $1 million in the fight against breast cancer and earning national recognition as a key corporate contributor.

In one year, our North American Marketing team generated 111,000 leads and contributed $21 million in revenue across 10 business channels to Elavon's North American operations.

For a third-party resellers channel, generated 50% of all leads—directly attributed by the business line owner—through a strategic mix of annual payments conferences, customer events, direct sales efforts, digital advertising, and other targeted initiatives.

Redefined the customer experience by streamlining the onboarding process, leading to a 13% improvement in speed-to-revenue and a $100k increase in monthly revenue.

Developed an industry thought leadership campaign to educate enterprise-level companies on the total cost of payments, leading to numerous large-scale implementations with an average revenue of $200,000 each.