RESUME
I'm a marketing leader who stays at a strategic level to propel a team forward. With a firm grasp on the marketing disciplines and maximizing opportunities, I've come into companies, defined the marketing team's role, and built its function from the ground up -- all while building and leveraging the brand to generate revenue and retain customers. More importantly, I ensure that marketing delivers results that matter to leadership.
UHY Consulting, 2020 - Present
National Marketing Leader
Brought in to reinvigorate the marketing function for the management consulting firm, an affiliate of UHY International, a top 20 global accounting firm. Rebranding the firm to create a unique, bold brand that fully leverages the points of differentiation and collaborative client relationships. Implementing strategic, integrated marketing campaigns that result in brand awareness, lead generation and new client acquisition.
Transcard, 2019 - 2020
Senior Vice President, Marketing
Building the marketing strategy and team for TransCard, an integrated global technology and payments company redefining payment solutions. Refining the brand positioning and messaging to better communicate the innovative, market-leading pay-in/pay-out technologies.
Elavon, 2009 - 2018
SVP, Head of North America Marketing, 2013 - 2018
Led North America Marketing for the top 5 global payment processor Elavon. Built a large team of marketers and communicators with the ability to scale who managed multi-channel marketing in the U.S. and Canada; vertical marketing for healthcare, hospitality, public sector and airlines; customer communications; and employee engagement.
Elavon, Continued
Senior Marketing Contractor, 2009 - 2013
Managed various large-scale, global marketing projects for Elavon, working directly with leadership of Corporate, Product and European Marketing, National Accounts and Professional Services. Programs included global thought leadership campaigns and product launches in Europe.
Lunation Marketing, 2010 - 2013
Owner & Partner
Delivered senior level marketing services to small-to-medium businesses, including software applications, staffing, financial services, residential services and manufacturing, primarily within the Atlanta area.
Cornerstone Bank, 2002 - 2009
Chief Marketing Officer
Created the marketing function and provided marketing, sales support and expansion strategies for a start-up community bank. Marketing played a key role in growing the bank's assets from $44 million to $450 million during tenure.
Primary Capital, 2002 - 2006
Vice President, Marketing
Established a marketing team and developed the end to end marketing strategy for regional real estate finance company and its three independent business divisions. Annual loan production grew from $1.1 billion to $2 billion during this time.
CHANNELS
Direct - SMB
Direct - Enterprise
Verticals
Third Party Resellers
Associations
Partners
EXPERTISE
Strategic Planning
Brand Management
Customer Marketing
Demand Generation
Team Leadership
Multi-channel Marketing
Digital Marketing
Partner Marketing
Employee Engagement
Marketing Strategy
Revenue Growth
Product Marketing
Bachelor of Arts (BA) in Journalism, Public Relations & Marketing
The University of Georgia
Certified Financial Marketing Professional Designation
Institute of Certified Bankers
American Bankers Association
School of Bank Marketing and Management, University of Colorado