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© 2019 Madeline Belfoure

RESUME

I'm a marketing leader who stays at a strategic level to propel a team forward. With a firm grasp on the marketing disciplines and maximizing opportunities, I've come into companies, defined the marketing team's role, and built its function from the ground up -- all while building and leveraging the brand to generate revenue and retain customers. More importantly, I ensure that marketing delivers results that matter to leadership. 

TransCard, 2019 - Present

Senior Vice President, Marketing

 

Building the marketing strategy and team for TransCard, an integrated global technology and payments company redefining payment solutions. Refining the brand positioning and messaging to better communicate the innovative, market-leading pay-in/pay-out technologies.

 
Senior Marketing Consultant, 2018 - 2019
 

Consulting with technology companies on positioning, messaging and branding as well as working pro-bono with the non-profit, Men Stopping Violence, on fundraising and development. I've also written a fiction novel.

 
Elavon, 2009 - 2018
SVP, Head of North America Marketing, 2013 - 2018

Led North America Marketing for the top 5 global payment processor Elavon. Built a large team of marketers and communicators with the ability to scale who managed multi-channel marketing in the U.S. and Canada; vertical marketing for healthcare, hospitality, public sector and airlines; customer communications; and employee engagement. 

Elavon, Continued
Senior Marketing Contractor, 2009 - 2013

Managed various large-scale, global marketing projects for Elavon, working directly with leadership of Corporate, Product and European Marketing, National Accounts and Professional Services. Programs included global thought leadership campaigns and product launches in Europe.

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Lunation Marketing, 2010 - 2013
Owner & Partner​

Delivered senior level marketing services to small-to-medium businesses, including software applications, staffing, financial services, residential services and manufacturing, primarily within the Atlanta area.

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Cornerstone Bank, 2002 - 2009
Senior Vice President, Marketing

Created the marketing function and provided marketing, sales support and expansion strategies for a start-up community bank. Marketing played a key role in growing the bank's assets from $44 million to $450 million during tenure.

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Primary Capital, 2002 - 2006
Vice President, Marketing

Established a marketing team and developed the end to end marketing strategy for regional real estate finance company and its three independent business divisions. Annual loan production grew from $1.1 billion to $2 billion during this time.

CHANNELS

Financial Institutions

Top 5 US Banks

Big Box Retailers

Associations

Direct - SMB

Direct - Enterprise

Third Party Resellers

Canada

Healthcare

Airlines

Card Brands

EXPERTISE

Strategic Planning

Brand Management
Customer Marketing
Demand Generation

Team Leadership
Multi-channel Marketing
Digital Marketing
Partner Marketing
Employee Engagement

Marketing Strategy
Revenue Growth

Product Marketing

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Bachelor of Arts (BA) in Journalism, Public Relations & Marketing

The University of Georgia

Certified Financial Marketing Professional Designation

Institute of Certified Bankers

American Bankers Association

School of Bank Marketing and Management, University of Colorado