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Strategic BRANDS
Branding brings a company to life, creating a vital connection between your business and your customers' needs and desires. A strong brand fosters loyalty and engagement, making disintermediation more difficult. It also empowers employees to fully embody and embrace the brand's values and mission.
UHY Consulting: A Company with Heart
This brand's story needed to be told. It's about a group of individuals who envisioned a company with heart—a team passionate about each other, their clients, and their work, believing that work should be enjoyable. To make it easier for clients to identify their needs, the services were reorganized into distinct capabilities and solutions, each with its own unique icon and color. Thus, the UHY Consulting brand was born, standing out as a true differentiator in the crowded consulting landscape.
U.S. Bank: Stay Courageous
Extended the U.S. Bank Payment Solutions brand to celebrate and applaud the courage of small business owners while providing them with valuable insights and resources to help them better manage and grow their businesses.
Owning its Market Position: Transcard
Repositioned a leading brand in the payout space by crafting a bold, dynamic identity that captures the movement of payments. This was achieved through a more vibrant color palette, imagery featuring technology overlays with saturated colors, and a confident, assertive brand voice.
Modernizing Costco-Elavon Payments
Revamped the messaging, style, and design to create a more modern and interactive experience, better engaging Costco members and reflecting the unique challenges faced by small businesses in an evolving payments landscape.
Clarity for Advantage
For Advantage, a leading Intuit QuickBase developer and one of just 33 in the U.S., developed a friendly, approachable brand that highlights the accessibility of the technology and the ease of doing business with the company.
Cornerstone's Break-out Brand
Developed a vibrant and witty brand for a new community business bank, breaking away from the typical conservative navy and burgundy color schemes. This bold branding approach allowed the bank to stand out in a highly competitive marketplace.
Establishing Credibility: Primary Capital
Developed a brand for one of the top Freddie Mac multifamily lenders in the country that authentically represented its leadership position as one of the Top 30 Seller/Servicers in the industry.
Elavon's Place in Payment Processing
To better represent Elavon as a top five global payment processor, developed a polished and sophisticated corporate brand while also simplifying the language and minimizing the use of industry jargon.
Storytelling for Hire Dynamics
For the largest temporary staffing agency in Atlanta, crafted a brand story that highlights the company's unique culture and impressive growth.
Winton Machine: Built Ford Tough
To emphasize the durability and U.S.-made quality of their tube bending machines, developed a brand that drew inspiration from the well-known "Built Ford Tough" campaign, underscoring the machines' ability to withstand heavy usage.
Providence: Where History Meets Modern
Created an inspirational brand for a new 38-unit brownstone community by blending the legacy of a historical couple with modern messaging and imagery, seamlessly connecting the development to its historic surroundings.
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