BRAND building
Branding brings a company to life. It's how customers connect with your business and desire your solutions / services. Strong brands create loyal and engaged customers that make disintermediation more difficult. They also allow employees to live and embrace the brand.
BRAND 1
UHY Consulting: A Company with Heart
This brand's story needed to be told. This is about a group of individuals who imagined a company with heart. They have passion for each other, their clients and their work, and they believe work should be fun. Also, to make it easier for clients to identify their needs, the services were regrouped into capabilities and solutions, each with their own unique icon and color. So, the UHY Consulting brand was born and it is truly a differentiator in a crowded consulting world.
BRAND 2
U.S. Bank: Stay Courageous
Extended the U.S. Bank Payment Solutions brand to celebrate and applaud the courage of small business owners and provide them with information to better run their businesses.
BRAND 3
Owning its Market Position: Transcard
Re-positioned a true leader in the pay-out space. Created a strong brand illustrating the movement of payments with a bolder color palette, photos with technology image overlays and saturated colors and a confident voice.
BRAND 4
Modernizing Costco-Elavon Payments
Updated the messaging, style and design for a more modern and interactive look to better engage Costco members, and to reflect the challenges of a small business in an evolving payments world.
BRAND 5
Clarity for Advantage
For Advantage, a leading Intuit QuickBase developer and one of 33 in the U.S., created a friendly, approachable brand to represent the accessibility of the technology and the ease of doing business with the company.
BRAND 6
Cornerstone's Break-out Brand
Created a vibrant and witty, break-out brand -- in a world of conservative, navy and burgandy branded banks -- that enabled this new community business bank to stand out in a very crowded marketplace.
BRAND 7
Establishing Credibility: Primary Capital
For one of the top Freddie Mac multi-family lenders in the country, created a brand that truly represented its leadership position as one of the Top 30 Seller/Servicers within the industry.
BRAND 8
Elavon's Place in Payment Processing
To better represent Elavon's place as a top five global payment processor, created a polished and sophisticated corporate brand as well as simplified the language and use of industry jargon.
BRAND 9
Storytelling for Hire Dynamics
For the largest temporary staffing agency in Atlanta, developed a brand story based on the company's unique culture and growth.
BRAND 10
Winton Machine: Built Ford Tough
To emphasize that all their tube bending machines are made in the U.S.A. and can stand up to heavy usage, developed a brand that played off the well known Built Ford tough campaign.
BRAND 11
Providence: Where History Meets Modern
Built an inspirational brand around a historical couple combined with modern messaging and imagery for a new 38-unit brownstone community located in a historic area.
