BRAND building

Branding brings a company to life. It's how customers connect with your business and desire your solutions / services. Strong brands create loyal and engaged customers that make disintermediation more difficult. They also allow employees to live and embrace the brand.

Owning its Market Position: Transcard

Re-positioned a true leader in the pay-out space. Created a strong brand illustrating the movement of payments with a bolder color palette, photos with technology image overlays and saturated colors and a confident voice. 
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U.S. Bank Stay Courageous
Extended the U.S. Bank Payment Solutions brand to celebrate and applaud the courage of small business owners and provide them with information to better run their businesses. 
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Establishing Credibility: Primary Capital

For one of the top Freddie Mac multi-family lenders in the country, created a brand that truly represented its leadership position as one of the Top 30 Seller/Servicers within the industry.
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Modernizing Costco-Elavon Payments

Updated the messaging, style and design for a more modern and interactive look to better engage Costco members, and to reflect the challenges of a small business in an evolving payments world.
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Clarity for Advantage

For Advantage, a leading Intuit QuickBase developer and one of 33 in the U.S., created a friendly, approachable brand to represent the accessibility of the technology and the ease of doing business with the company.
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Elavon's Place in Payment Processing

To better represent Elavon's place as a top five global payment processor, created a polished and sophisticated corporate brand as well as simplified the language and use of industry jargon.
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Cornerstone's Break-out Brand

Created a vibrant and witty, break-out brand -- in a world of conservative, navy and burgandy branded banks -- that enabled this new community business bank to stand out in a very crowded marketplace.
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Storytelling for Hire Dynamics

For the largest temporary staffing agency in Atlanta, developed a brand story based on the company's unique culture and growth. 
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Boldly Branded Elavon Offices 


Created a warm and welcoming environment that encouraged employees to interact and engage with the brand through impact walls featuring customers, employees and community partners; bold statement walls; and a company timeline. Work was completed over one weekend and on the following Monday, there was a tremendous positive response from employees.
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Providence: Where History Meets Modern

Built an inspirational brand around a historical couple combined with modern messaging and imagery for a new 38-unit brownstone community located in a historic area.
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Winton Machine: Built Ford Tough

To emphasize that all their tube bending machines are made in the U.S.A. and can stand  up to heavy usage, developed a brand that played off the well known Built Ford tough campaign.
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