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Strategic Brands
Branding brings a company to life by connecting your business with your customers' needs and desires. A strong brand builds loyalty and engagement, making it harder for competitors to step in. It also helps employees fully embrace and represent the brand’s values and mission.
Appealing to Affluent Homeowners
Repositioned a residential painting company to resonate with high-end clientele. This transformation involved a refined logo, artfully crafted messaging, and visually striking imagery to create an upscale, sophisticated brand appeal.
Telling a Bigger Story
Rebranded the website and materials to reflect the dental practice's shift to cosmetic and restorative services rather than general dentistry. This new brand better highlighted the practice's evolving expertise.
Expanding Past Word of Mouth
Built a brand for the veterinarian practice that has grown primarily through referrals and wanted an online presence to attract new clients and extend their reach. The new brand and logo captured the owners' professionalism while showcasing their friendly, hands-on approach.
Creating a Standout Brand
Developed a vibrant, witty brand for a new community business bank, breaking away from traditional conservative colors like navy and burgundy. This bold approach helped the bank differentiate itself in a competitive marketplace.
Defining a Company with Heart
Created a brand story to reflect the heart and passion behind the management consulting firm's work. Reorganized the services into distinct capabilities and solutions, each represented by a unique icon and color, making it easier for clients to identify what they needed.
Leveraging Leadership and Position
Created a brand for a top Freddie Mac multifamily lender that authentically reflected its stature as one of the industry's Top 30 Seller/Servicers.
Letting Employees Tell the Story
Developed a brand story that showcased the company's vibrant culture and rapid growth. Highlighting the experiences and voices of their employees created an authentic narrative that connected with potential hires and clients alike.
Supporting Small Business Owners
Extended the bank's brand to honor the resilience of small business owners, offering them valuable insights and resources to help manage and grow their businesses. This initiative celebrated their determination while providing tools for success.
Built for Tough Jobs
To highlight the strength and U.S.-made quality of their tube bending machines, developed a brand inspired by the "Built Ford Tough" campaign, emphasizing the machines' durability and ability to handle heavy-duty use.
Establishing Authority in the Tech Industry
Repositioned an emerging company with a bold, dynamic brand that reflected the fast-paced world of payments. This was achieved through a vibrant color palette, tech-driven imagery, and a confident, assertive brand voice.
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